Delivery Information

We deliver our products either using Royal Mail (up to 3 working days in the UK) or UPS/DPD (1-2 business days in the UK and 3-5 business days outside the UK), between 9am-5pm Monday to Friday.

Delivery costs vary according to weight of the shipment and also destination country. In the UK delivery charges for lower value items are shipped using Royal Mail and cost £4.00. For higher value items we ship by UPS and the charges are £5.25 plus VAT for the smallest shipments and increase according to the weight. Exact delivery costs are quoted on check out.

If you have a specific request regarding the delivery of your order, please e-mail orders@enlightensmiles.com and don't forget to quote your Order Number.

Please note that we endeavour to dispatch all orders within 24 hours upon confirmation of payment, with the exception of sale and special promotion periods/items where this may take longer. Estimated delivery times are a guide only, and commence from the time of dispatch. Please note that ENLIGHTEN SMILES LIMITED is not responsible for any delays caused by customs clearance processes at the shipping destination.

Important Information

Orders cannot be re-directed once they have been dispatched. Order cut-off times are provided as a guideline only, and do not take into account delays caused by payment authorisation.

Insurance

All items shipped are insured by ENLIGHTEN SMILES LIMITED during the time that the order is in transit until it is delivered to the nominated delivery address. In using us you accept that an order is considered delivered when it has been signed for at the delivery address.

Taxes & Duties

Value Added Tax (VAT) is calculated and included in all orders to UK and EU shipping destinations. All orders shipped internationally are exclusive of GST.

Taxes & Duties - International Shipments

Please note that order pricing is exclusive of all international duties and taxes. As the recipient, you are liable for all import duties, customs and local sales taxes levied by the country you are shipping to - payment of these is necessary to release your order from customs on arrivals. As we are unable to advise the amount this may be, by using this website you accept responsibility for any such taxes and duties.

Additionally, when ordering from ENLIGHTEN SMILES LIMITED, you are the importer and must comply with all laws and regulations of the destination country. You authorise us to designate a carrier to act as your agent with the relevant customs and tax authorities in the destination country, to clear your merchandise and advance (on your behalf) any taxes and duties owed by you.

Under no circumstances will ENLIGHTEN SMILES LIMITED refund or reimburse duties and taxes levied by the destination country. Should you reject your order at customs and your order is returned to us, your order refund will be the total order amount less shipping costs and any taxes and duties paid by ENLIGHTEN SMILES LIMITED on your behalf.

Returns

ENLIGHTEN SMILES LIMITED offers a money back guarantee on all unused and unopened product returned within 14 days of the date of invoice (the "Guarantee Period").

This return policy shall be applicable solely to ENLIGHTEN SMILES products purchased directly by a dental professional OR consumer, and in no way shall apply to any products or services received by a patient or any other consumer through a dentist or dental practice.

Prior to returning product, a valid Return Authorization Number ("R.A. #") must be obtained within the Guarantee Period by contacting the ENLIGHTEN SMILES Customer Service Desk at +44 (0) 207 424 3270.

Unfortunately, no return will be accepted without first obtaining a Return Authorization Number. After obtaining a Return Authorization Number from the Customer Service Desk, the product must be returned, with the Return Authorization Number clearly marked on the outside of the box containing the product, to:

ENLIGHTEN SMILES LIMITED
Product Returns
Unit 23 Alliance Court
Alliance Road
Acton
London
W3 0RB.
UK.

ENLIGHTEN SMILES LIMITED will not accept any product that is damaged or used and no refund will be made for the costs of the initial shipping of the product.

Contact the Customer Service Desk with any questions; and we will be happy to help you.

Terms & Conditions

The following terms shall apply to all trading between Enlighten Smiles Limited ("the Company") and the customer ("the purchaser").

Prices are subject to alteration without previous notice. Goods and services will be charged at the price list ruling at the date of dispatch.

The prices quoted are inclusive of VAT which will be charged at the current applicable rate at the time of dispatch.

Payment for the Company's goods and services shall be paid for at the time of ordering. Carriage, packaging and insurance charges may be charged. The purchaser shall be responsible for ensuring the presence at the premises nominated for delivery of a person authorised to receive and sign for goods.

The risk in the goods will pass to the purchaser upon delivery thereof to the premises nominated by the purchaser unless the purchaser shall notify the Company within two days of delivery of any loss, damage, shortage or error relating to the goods received. Such notification to be made on the prescribed form which is enclosed with all deliveries. If the purchaser shall fail to make such notification, the Company shall be under no obligation to take return of the goods and raise a credit, nor to refund carriage charges, and the purchaser shall remain liable to pay for the goods.

Goods shall remain the property of the Company until the whole of the contract price has been paid, but after delivery, the purchaser shall be responsible for and shall indemnify the Company against all loss of or damage to the goods from whatsoever cause occurring, at any time until the Goods have been paid for and without prejudice to any other remedies, the Company or its agents shall be entitled immediately after giving notice of its intention to do so, enter upon the premises of the purchaser with such transport as may be necessary and re-possess any Goods to which the Company has title hereunder.

If the purchaser shall make any default in paying any sum to the Company as and when it becomes due or if he shall have distress of execution levied on any of his goods or property or if he shall make or offer to make any arrangement or composition with creditors or if he shall commit any act of bankruptcy or have a petition presented against him, or if, being a limited company, resolution or petition to wind up the purchaser (other than for the purpose of reconstruction or amalgamation without insolvency), shall be passed or presented or if a receiver shall be appointed over the whole or any part of the purchaser's business, all sums owing by the purchaser to the Company become immediately due and payable (plus service charge thereon) and the Company shall have the right forthwith to withhold all further deliveries of goods or to determine any contract then subsisting between the Company and the purchaser. Such determination shall give rise to no liability whatsoever on the Company part but shall be without

prejudice to the Company's right to payment in respect of manufacturing or other work already carried out or goods already delivered.

Except as provided in this clause goods are supplied with the benefit of all conditions and warranties which are implied by statute from time to time provided that the Company shall not be liable for any consequential damages or expenses or any liability to third parties incurred by the purchaser and shall be under no liability whatsoever to the purchaser in respect of any goods sold as "imperfect" or under any similar description. Nothing in the aforesaid proviso shall apply to the terms implied by Section 12 of the Sale of Goods Act 1983 (as amended).

If the goods are not used or serviced in accordance with manufacturer's instructions, then the guarantee is null and void. Normal wear and tear on parts will not be covered by the guarantee.

The purchaser shall not be entitled to withhold payment of any sums after they have become due by reason of any right of set off or counter claim which the purchaser may have alleged or for any reason whatsoever.

The Company will not accept the return of any goods to it unless such return has been approved and is accompanied with the original invoice or packing note.

Goods which are specially ordered by the Company for a customer are not returnable.

These terms and conditions and the contract in which they are incorporated shall be governed by English Law.

The placing of an order implies acceptance of all the Company terms.

In the case of Exportation of Goods, terms for delivery and payment shall be arranged with the purchaser.

Terms and Conditions for Subscribe and Save - 5% Discount on Enlighten Toothpaste Packs

Last Updated: 03/10/2023

Please carefully read these Terms and Conditions ("Terms," "Agreement") before enrolling in our Subscribe and Save Program ("Program"). These Terms outline the terms and conditions governing your participation in the Program, which offers a 5% discount on purchases of three or six packs of Enlighten Serum or Enlighten White toothpaste or a combination of both. By subscribing to and using the Program, you agree to abide by these Terms. If you do not agree to these Terms, please do not enrol in the Program.

1. Subscription Enrolment 1.1. Eligibility: To enrol in the Subscribe and Save Program, you must be at least 18 years of age or older, and you must have a valid account with us. 1.2. Enrolment Process: To subscribe to the 5% discount on Enlighten Serum or Enlighten White toothpaste packs, visit our website or mobile application and follow the instructions for subscription enrolment.

2. Subscription Benefits 2.1. 5% Discount: Subscribers will receive a 5% discount on the purchase of three or six packs of Enlighten Serum or Enlighten White toothpaste. 2.2. Convenience: Subscribers will receive their selected toothpaste packs at their chosen frequency, providing convenience and peace of mind. 2.3. Customization: You can manage, modify, or cancel your subscription through your account settings, subject to the terms outlined in these Terms and any subscription policy available on our website.

3. Billing and Payment 3.1. Payment Method: By enrolling in the Program, you authorize us to charge your designated payment method for each subscription order. 3.2. Subscription Charges: You will be charged the applicable discounted price at the time of each shipment, in accordance with your chosen subscription frequency. 3.3. Price Changes: We reserve the right to change the subscription prices at any time, but you will be notified in advance of any price changes that affect your subscription. 3.4. Billing Errors: If you believe there is an error in your billing, please contact our customer support team within 30 days of the charge date.

4. Subscription Modifications and Cancellation 4.1. Modification: You can modify your subscription, including changing the frequency or the number of packs included, through your account settings. Changes may take effect with your next scheduled shipment. 4.2. Cancellation: You may cancel your subscription at any time, subject to any minimum commitment periods or cancellation fees specified during the enrolment process. 4.3. Refunds: Cancellation requests made after a subscription order has been processed will not be eligible for refunds. For more details on cancellations and refunds, refer to our subscription policy.

5. Termination and Suspension 5.1. Termination by Us: We reserve the right to terminate your subscription and access to the Program at our discretion, without notice, if you violate these Terms or engage in fraudulent activities. 5.2. Suspension: We may temporarily suspend your subscription for operational reasons, including but not limited to product unavailability or system maintenance.

6. Privacy and Data 6.1. Privacy Policy: Your use of the Program is subject to our Privacy Policy, which is incorporated into these Terms by reference. 6.2. Data Use: We collect and use your personal information in accordance with applicable laws and regulations. By subscribing to the Program, you consent to our data practices outlined in our Privacy Policy.

7. Changes to Terms 7.1. We reserve the right to modify or update these Terms at any time. Any changes will be effective immediately upon posting on our website or mobile application. 7.2. It is your responsibility to review these Terms periodically. Your continued participation in the Program after any modifications constitutes acceptance of the updated Terms.

8. Contact Us If you have any questions or concerns regarding these Terms or the Subscribe and Save Program, please contact our customer support team through the contact information provided on our website or mobile application.

By enrolling in the Subscribe and Save Program for the 5% discount on toothpaste packs, you acknowledge that you have read, understood, and agreed to these Terms and Conditions.

Privacy Statement

Who we are

Enlighten Smiles Ltd is a supplier of professional teeth whitening products, toothpastes and other dental materials. Our offices are based at 8 Nora Leverton Court, Randolph Street, Camden, London, NW1 0TS, UK.

The General Data Protection Regulation (GDPR) sets out the basis upon which an individual’s data can be obtained and used. The purpose of this Privacy Notice is to explain how we will use any personal data that we collect about you when you contact us or use our services in accordance with the GDPR and the Data Protection Act.

If you would like to contact us about any of the information contained within this Privacy Notice you can contact the compliance team by email at compliance@enlightensmiles.com or telephone on 020 7424 3270. Sanjay Patel is responsible for ensuring that we remain compliant with data protection laws.

What information we collect from our Consumers:

We collect the following information about you when you register for an account on our website:

  1. Name
  2. Email address
  3. Postal address
  4. Phone number
  5. Credit/debit card details

We also collect information about your use of our website, details of which are set out below in the “Cookies and other Tracking Technologies” section below.

There may be occasions when your Enlighten Smile Accredited dentist provides us with additional information about you regarding your dental care, known as ‘special’ or ‘sensitive’ data and your date of birth.

How we will use the information we collect about our Consumers:

We will use the information you provide to us in the following way:

  1. To set up and operate your online account.
  2. For the purposes of fulfilling any on-line order you make via our website.
  3. To respond to any comments or queries you have regarding our products or the service that we provide.
  4. To authenticate your credit card information
  5. To provide you with the contact and location details of an Enlighten Smile accredited dentist.
  6. To provide an Enlighten Smile accredited dentist with the information required to complete the treatment option you have purchased.
  7. To provide you with details about other services or products that we offer that we think will be relevant to your requirements or may be of interest to you.
  8. To analyse the use of our services and products, develop new services and products, and customise our products, services and other information we make available.

We are required to keep records of any purchase you make with us for up to 7 years. We will not keep the information we hold about you for any longer than is necessary to comply with our legal obligations.

We would like to send you information about products and services of ours and other companies we work with which may be of interest to you. If you have consented to receive marketing you may opt out at a later date.

You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes email us at compliance@enlightensmiles.com.

We will never provide your information to third parties for the purposes of marketing their products to you without seeking your explicit consent to do so.

How we share your information:

When you make a purchase through our website we automatically provide some of your information to a courier company to secure the delivery of the product and to the companies who process the payment on our behalf; either World Pay or Stripe. This information will include your name and address, credit card details, phone number and Email address.

We share your information with selected third party service providers who perform functions on our behalf such as laboratory work, website hosting, analytics and search engine providers that assist us in the improvement and optimisation of our site.

We do not authorise these third parties to use your information for purposes other than for which it has been provided, and do not authorise these third parties to disclose that information to unauthorised parties. We require these third parties to maintain appropriate security to protect your information from unauthorised access or processing.

How we keep your information secure:

All the information that we obtain from you is stored securely within the EU on a cloud business management software called Oracle Netsuite. We also use a commerce e-marketing platform called Oracle Bronto which stores our customers’ data in the US. We have ensured that Oracle have the appropriate security measures in place to keep your data safe.

When your credit or debit card account information is being transmitted to our website it will be protected by cryptographic protocols. Enlighten Smiles does not store your complete credit or debit card account information, but a redacted record of the card number and expiry date of the card used. We do not have direct control over or responsibility for your credit or debit card account information. We use third party payment processors that are the controllers of your credit card information. Our contracts with third parties that receive your credit or debit card account information require them to keep it secure and confidential.

We would like to communicate with you via email and text message. We will use the email address that you have provided to us in order to send you information about our services and to respond to you when you have an enquiry, raise a concern or complaint with us regarding either our products or service, or the service of any of Enlighten Smile accredited dentist. We are not able to guarantee the security of any email servers, such as outlook, gmail or yahoo.

The transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Cookies and other tracking technologies

We collect information about your usage and activity on our website using technologies such as cookies. We and our third-party service providers, advertisers, and/or partners may also place web beacons for such third parties. The use of these technologies by such third parties is subject to their own privacy policies and is not covered by this Policy, except as required by law.

There are different types of cookies which are used to do different things such as allowing you to navigate between pages on a website efficiently, remembering your preferences on a certain web page, or improving your overall experience.

Most web browsers automatically accept cookies but you can disable this function by changing your browser settings if you so wish. To find out more about cookies including what they are, how to control them or how to delete them, please visit www.aboutcookies.org.

Links to other websites

Our website may contain links to other websites or services that are not owned or controlled by Enlighten Smiles. This Policy only applies to information collected by our website. We have no control over these third party websites, and your use of third party websites and features are subject to privacy policies posted on those websites. We are not responsible or liable for the privacy or business practices of any third party websites linked to our website. Your use of third parties' websites linked to our website is at your own risk, so we encourage you to read the privacy policies of any linked third party websites when you leave our website.

Access to your information:

1. Under the GDPR you have a number of rights with regard to how your personal data is handled. You have the right to request a copy of the information that we hold about you or in certain circumstances to ask us to delete the information we process about you. If you would like a copy of some, or all, of your personal information please email at compliance@enlightensmiles.com or write to us at the following address; 1st Floor, 172 Arlington Road, London, NW1 7HL.

If your personal details change, or it comes to your attention that the information we hold about you is inaccurate in any way please let us know and we will make the appropriate corrections.

If you have concerns about the way in which we have handled your data please contact compliance@enlightensmiles.com. If you are not satisfied with our response to any complaint you may have made, you can complain directly to the Information Commissioner Office.

Changes to our Privacy Notice:

We regularly review our Privacy Notice and will update this page when necessary. This Privacy Notice was last updated on the 24th May 2018.

We deliver our products either using Royal Mail (up to 3 working days in the UK) or UPS/DPD (1-2 business days in the UK and 3-5 business days outside the UK), between 9am-5pm Monday to Friday.

Delivery costs vary according to weight of the shipment and also destination country. In the UK delivery charges for lower value items are shipped using Royal Mail and cost £4.00. For higher value items we ship by UPS and the charges are £5.25 plus VAT for the smallest shipments and increase according to the weight. Exact delivery costs are quoted on check out.

If you have a specific request regarding the delivery of your order, please e-mail orders@enlightensmiles.com and don't forget to quote your Order Number.

Please note that we endeavour to dispatch all orders within 24 hours upon confirmation of payment, with the exception of sale and special promotion periods/items where this may take longer. Estimated delivery times are a guide only, and commence from the time of dispatch. Please note that ENLIGHTEN SMILES LIMITED is not responsible for any delays caused by customs clearance processes at the shipping destination.

Important Information

Orders cannot be re-directed once they have been dispatched. Order cut-off times are provided as a guideline only, and do not take into account delays caused by payment authorisation.

Insurance

All items shipped are insured by ENLIGHTEN SMILES LIMITED during the time that the order is in transit until it is delivered to the nominated delivery address. In using us you accept that an order is considered delivered when it has been signed for at the delivery address.

Taxes & Duties

Value Added Tax (VAT) is calculated and included in all orders to UK and EU shipping destinations. All orders shipped internationally are exclusive of GST.

Taxes & Duties - International Shipments

Please note that order pricing is exclusive of all international duties and taxes. As the recipient, you are liable for all import duties, customs and local sales taxes levied by the country you are shipping to - payment of these is necessary to release your order from customs on arrivals. As we are unable to advise the amount this may be, by using this website you accept responsibility for any such taxes and duties.

Additionally, when ordering from ENLIGHTEN SMILES LIMITED, you are the importer and must comply with all laws and regulations of the destination country. You authorise us to designate a carrier to act as your agent with the relevant customs and tax authorities in the destination country, to clear your merchandise and advance (on your behalf) any taxes and duties owed by you.

Under no circumstances will ENLIGHTEN SMILES LIMITED refund or reimburse duties and taxes levied by the destination country. Should you reject your order at customs and your order is returned to us, your order refund will be the total order amount less shipping costs and any taxes and duties paid by ENLIGHTEN SMILES LIMITED on your behalf.

ENLIGHTEN SMILES LIMITED offers a money back guarantee on all unused and unopened product returned within 14 days of the date of invoice (the "Guarantee Period").

This return policy shall be applicable solely to ENLIGHTEN SMILES products purchased directly by a dental professional OR consumer, and in no way shall apply to any products or services received by a patient or any other consumer through a dentist or dental practice.

Prior to returning product, a valid Return Authorization Number ("R.A. #") must be obtained within the Guarantee Period by contacting the ENLIGHTEN SMILES Customer Service Desk at +44 (0) 207 424 3270.

Unfortunately, no return will be accepted without first obtaining a Return Authorization Number. After obtaining a Return Authorization Number from the Customer Service Desk, the product must be returned, with the Return Authorization Number clearly marked on the outside of the box containing the product, to:

ENLIGHTEN SMILES LIMITED
Product Returns
Unit 23 Alliance Court
Alliance Road
Acton
London
W3 0RB.
UK.

ENLIGHTEN SMILES LIMITED will not accept any product that is damaged or used and no refund will be made for the costs of the initial shipping of the product.

Contact the Customer Service Desk with any questions; and we will be happy to help you.

The following terms shall apply to all trading between Enlighten Smiles Limited ("the Company") and the customer ("the purchaser").

Prices are subject to alteration without previous notice. Goods and services will be charged at the price list ruling at the date of dispatch.

The prices quoted are inclusive of VAT which will be charged at the current applicable rate at the time of dispatch.

Payment for the Company's goods and services shall be paid for at the time of ordering. Carriage, packaging and insurance charges may be charged. The purchaser shall be responsible for ensuring the presence at the premises nominated for delivery of a person authorised to receive and sign for goods.

The risk in the goods will pass to the purchaser upon delivery thereof to the premises nominated by the purchaser unless the purchaser shall notify the Company within two days of delivery of any loss, damage, shortage or error relating to the goods received. Such notification to be made on the prescribed form which is enclosed with all deliveries. If the purchaser shall fail to make such notification, the Company shall be under no obligation to take return of the goods and raise a credit, nor to refund carriage charges, and the purchaser shall remain liable to pay for the goods.

Goods shall remain the property of the Company until the whole of the contract price has been paid, but after delivery, the purchaser shall be responsible for and shall indemnify the Company against all loss of or damage to the goods from whatsoever cause occurring, at any time until the Goods have been paid for and without prejudice to any other remedies, the Company or its agents shall be entitled immediately after giving notice of its intention to do so, enter upon the premises of the purchaser with such transport as may be necessary and re-possess any Goods to which the Company has title hereunder.

If the purchaser shall make any default in paying any sum to the Company as and when it becomes due or if he shall have distress of execution levied on any of his goods or property or if he shall make or offer to make any arrangement or composition with creditors or if he shall commit any act of bankruptcy or have a petition presented against him, or if, being a limited company, resolution or petition to wind up the purchaser (other than for the purpose of reconstruction or amalgamation without insolvency), shall be passed or presented or if a receiver shall be appointed over the whole or any part of the purchaser's business, all sums owing by the purchaser to the Company become immediately due and payable (plus service charge thereon) and the Company shall have the right forthwith to withhold all further deliveries of goods or to determine any contract then subsisting between the Company and the purchaser. Such determination shall give rise to no liability whatsoever on the Company part but shall be without

prejudice to the Company's right to payment in respect of manufacturing or other work already carried out or goods already delivered.

Except as provided in this clause goods are supplied with the benefit of all conditions and warranties which are implied by statute from time to time provided that the Company shall not be liable for any consequential damages or expenses or any liability to third parties incurred by the purchaser and shall be under no liability whatsoever to the purchaser in respect of any goods sold as "imperfect" or under any similar description. Nothing in the aforesaid proviso shall apply to the terms implied by Section 12 of the Sale of Goods Act 1983 (as amended).

If the goods are not used or serviced in accordance with manufacturer's instructions, then the guarantee is null and void. Normal wear and tear on parts will not be covered by the guarantee.

The purchaser shall not be entitled to withhold payment of any sums after they have become due by reason of any right of set off or counter claim which the purchaser may have alleged or for any reason whatsoever.

The Company will not accept the return of any goods to it unless such return has been approved and is accompanied with the original invoice or packing note.

Goods which are specially ordered by the Company for a customer are not returnable.

These terms and conditions and the contract in which they are incorporated shall be governed by English Law.

The placing of an order implies acceptance of all the Company terms.

In the case of Exportation of Goods, terms for delivery and payment shall be arranged with the purchaser.

Terms and Conditions for Subscribe and Save - 5% Discount on Enlighten Toothpaste Packs

Last Updated: 03/10/2023

Please carefully read these Terms and Conditions ("Terms," "Agreement") before enrolling in our Subscribe and Save Program ("Program"). These Terms outline the terms and conditions governing your participation in the Program, which offers a 5% discount on purchases of three or six packs of Enlighten Serum or Enlighten White toothpaste or a combination of both. By subscribing to and using the Program, you agree to abide by these Terms. If you do not agree to these Terms, please do not enrol in the Program.

1. Subscription Enrolment 1.1. Eligibility: To enrol in the Subscribe and Save Program, you must be at least 18 years of age or older, and you must have a valid account with us. 1.2. Enrolment Process: To subscribe to the 5% discount on Enlighten Serum or Enlighten White toothpaste packs, visit our website or mobile application and follow the instructions for subscription enrolment.

2. Subscription Benefits 2.1. 5% Discount: Subscribers will receive a 5% discount on the purchase of three or six packs of Enlighten Serum or Enlighten White toothpaste. 2.2. Convenience: Subscribers will receive their selected toothpaste packs at their chosen frequency, providing convenience and peace of mind. 2.3. Customization: You can manage, modify, or cancel your subscription through your account settings, subject to the terms outlined in these Terms and any subscription policy available on our website.

3. Billing and Payment 3.1. Payment Method: By enrolling in the Program, you authorize us to charge your designated payment method for each subscription order. 3.2. Subscription Charges: You will be charged the applicable discounted price at the time of each shipment, in accordance with your chosen subscription frequency. 3.3. Price Changes: We reserve the right to change the subscription prices at any time, but you will be notified in advance of any price changes that affect your subscription. 3.4. Billing Errors: If you believe there is an error in your billing, please contact our customer support team within 30 days of the charge date.

4. Subscription Modifications and Cancellation 4.1. Modification: You can modify your subscription, including changing the frequency or the number of packs included, through your account settings. Changes may take effect with your next scheduled shipment. 4.2. Cancellation: You may cancel your subscription at any time, subject to any minimum commitment periods or cancellation fees specified during the enrolment process. 4.3. Refunds: Cancellation requests made after a subscription order has been processed will not be eligible for refunds. For more details on cancellations and refunds, refer to our subscription policy.

5. Termination and Suspension 5.1. Termination by Us: We reserve the right to terminate your subscription and access to the Program at our discretion, without notice, if you violate these Terms or engage in fraudulent activities. 5.2. Suspension: We may temporarily suspend your subscription for operational reasons, including but not limited to product unavailability or system maintenance.

6. Privacy and Data 6.1. Privacy Policy: Your use of the Program is subject to our Privacy Policy, which is incorporated into these Terms by reference. 6.2. Data Use: We collect and use your personal information in accordance with applicable laws and regulations. By subscribing to the Program, you consent to our data practices outlined in our Privacy Policy.

7. Changes to Terms 7.1. We reserve the right to modify or update these Terms at any time. Any changes will be effective immediately upon posting on our website or mobile application. 7.2. It is your responsibility to review these Terms periodically. Your continued participation in the Program after any modifications constitutes acceptance of the updated Terms.

8. Contact Us If you have any questions or concerns regarding these Terms or the Subscribe and Save Program, please contact our customer support team through the contact information provided on our website or mobile application.

By enrolling in the Subscribe and Save Program for the 5% discount on toothpaste packs, you acknowledge that you have read, understood, and agreed to these Terms and Conditions.

Who we are

Enlighten Smiles Ltd is a supplier of professional teeth whitening products, toothpastes and other dental materials. Our offices are based at 8 Nora Leverton Court, Randolph Street, Camden, London, NW1 0TS, UK.

The General Data Protection Regulation (GDPR) sets out the basis upon which an individual’s data can be obtained and used. The purpose of this Privacy Notice is to explain how we will use any personal data that we collect about you when you contact us or use our services in accordance with the GDPR and the Data Protection Act.

If you would like to contact us about any of the information contained within this Privacy Notice you can contact the compliance team by email at compliance@enlightensmiles.com or telephone on 020 7424 3270. Sanjay Patel is responsible for ensuring that we remain compliant with data protection laws.

What information we collect from our Consumers:

We collect the following information about you when you register for an account on our website:

  1. Name
  2. Email address
  3. Postal address
  4. Phone number
  5. Credit/debit card details

We also collect information about your use of our website, details of which are set out below in the “Cookies and other Tracking Technologies” section below.

There may be occasions when your Enlighten Smile Accredited dentist provides us with additional information about you regarding your dental care, known as ‘special’ or ‘sensitive’ data and your date of birth.

How we will use the information we collect about our Consumers:

We will use the information you provide to us in the following way:

  1. To set up and operate your online account.
  2. For the purposes of fulfilling any on-line order you make via our website.
  3. To respond to any comments or queries you have regarding our products or the service that we provide.
  4. To authenticate your credit card information
  5. To provide you with the contact and location details of an Enlighten Smile accredited dentist.
  6. To provide an Enlighten Smile accredited dentist with the information required to complete the treatment option you have purchased.
  7. To provide you with details about other services or products that we offer that we think will be relevant to your requirements or may be of interest to you.
  8. To analyse the use of our services and products, develop new services and products, and customise our products, services and other information we make available.

We are required to keep records of any purchase you make with us for up to 7 years. We will not keep the information we hold about you for any longer than is necessary to comply with our legal obligations.

We would like to send you information about products and services of ours and other companies we work with which may be of interest to you. If you have consented to receive marketing you may opt out at a later date.

You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes email us at compliance@enlightensmiles.com.

We will never provide your information to third parties for the purposes of marketing their products to you without seeking your explicit consent to do so.

How we share your information:

When you make a purchase through our website we automatically provide some of your information to a courier company to secure the delivery of the product and to the companies who process the payment on our behalf; either World Pay or Stripe. This information will include your name and address, credit card details, phone number and Email address.

We share your information with selected third party service providers who perform functions on our behalf such as laboratory work, website hosting, analytics and search engine providers that assist us in the improvement and optimisation of our site.

We do not authorise these third parties to use your information for purposes other than for which it has been provided, and do not authorise these third parties to disclose that information to unauthorised parties. We require these third parties to maintain appropriate security to protect your information from unauthorised access or processing.

How we keep your information secure:

All the information that we obtain from you is stored securely within the EU on a cloud business management software called Oracle Netsuite. We also use a commerce e-marketing platform called Oracle Bronto which stores our customers’ data in the US. We have ensured that Oracle have the appropriate security measures in place to keep your data safe.

When your credit or debit card account information is being transmitted to our website it will be protected by cryptographic protocols. Enlighten Smiles does not store your complete credit or debit card account information, but a redacted record of the card number and expiry date of the card used. We do not have direct control over or responsibility for your credit or debit card account information. We use third party payment processors that are the controllers of your credit card information. Our contracts with third parties that receive your credit or debit card account information require them to keep it secure and confidential.

We would like to communicate with you via email and text message. We will use the email address that you have provided to us in order to send you information about our services and to respond to you when you have an enquiry, raise a concern or complaint with us regarding either our products or service, or the service of any of Enlighten Smile accredited dentist. We are not able to guarantee the security of any email servers, such as outlook, gmail or yahoo.

The transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Cookies and other tracking technologies

We collect information about your usage and activity on our website using technologies such as cookies. We and our third-party service providers, advertisers, and/or partners may also place web beacons for such third parties. The use of these technologies by such third parties is subject to their own privacy policies and is not covered by this Policy, except as required by law.

There are different types of cookies which are used to do different things such as allowing you to navigate between pages on a website efficiently, remembering your preferences on a certain web page, or improving your overall experience.

Most web browsers automatically accept cookies but you can disable this function by changing your browser settings if you so wish. To find out more about cookies including what they are, how to control them or how to delete them, please visit www.aboutcookies.org.

Links to other websites

Our website may contain links to other websites or services that are not owned or controlled by Enlighten Smiles. This Policy only applies to information collected by our website. We have no control over these third party websites, and your use of third party websites and features are subject to privacy policies posted on those websites. We are not responsible or liable for the privacy or business practices of any third party websites linked to our website. Your use of third parties' websites linked to our website is at your own risk, so we encourage you to read the privacy policies of any linked third party websites when you leave our website.

Access to your information:

1. Under the GDPR you have a number of rights with regard to how your personal data is handled. You have the right to request a copy of the information that we hold about you or in certain circumstances to ask us to delete the information we process about you. If you would like a copy of some, or all, of your personal information please email at compliance@enlightensmiles.com or write to us at the following address; 1st Floor, 172 Arlington Road, London, NW1 7HL.

If your personal details change, or it comes to your attention that the information we hold about you is inaccurate in any way please let us know and we will make the appropriate corrections.

If you have concerns about the way in which we have handled your data please contact compliance@enlightensmiles.com. If you are not satisfied with our response to any complaint you may have made, you can complain directly to the Information Commissioner Office.

Changes to our Privacy Notice:

We regularly review our Privacy Notice and will update this page when necessary. This Privacy Notice was last updated on the 24th May 2018.