Enlighten Rewards Program

We have a present for you, and it comes wrapped up in the shape of our Rewards Program!

How it works


Sign up or log in to start earning straight away.


Automatically collect points with every purchase.


Redeem your points for discount codes.

We’ll explain a little bit more

The Rewards Program is more than just a points system – it's your gateway to a world of exclusive benefits and savings.

As soon as you sign up, you'll start earning points, not just through purchasing but also through various engaging interactions with our brand.

Every action brings you closer to amazing rewards, whether it's leaving a review, participating in surveys or celebrating your birthday with us.


We have created a way for you to earn eCoins, which is Enlighten’s currency for collecting points! Use your eCoins at checkout for delightful discounts on your next Enlighten purchase.

How To Redeem

When it's time to spend your eCoins, simply apply them at checkout to purchase any of our toothpaste products.

It is easy to keep an eye on your points as they are clearly displayed on your dashboard (on the bottom left), so you can always know how many eCoins you've earned and how close you are to your next reward. Enjoy the savings and smiles with every point used!

How To Earn

Earning points with Enlighten's Rewards is simple. You can earn your eCoins in various ways:

  1. Sign Up: Bag a welcome bonus instantly. If you're an existing account holder, you're already part of our loyalty program. Check the bottom left for the rewards dashboard to see your eCoins balance.

  2. Make Purchases: Accumulate eCoins for every pound you spend with us.

  3. Write Reviews (coming soon): Earn eCoins by sharing your product experiences.

  4. Social media: Interact with us on Enlighten’s social media to earn eCoins.

  5. Participate in Surveys and Polls (coming soon): Your feedback is valuable and will be rewarded.

  6. Celebrate Your Birthday: Enjoy bonus eCoins just for being born!

How To Earn More Points

It’s simple. Every new person you refer will get 30% off their first purchase over £30, and you'll get a massive 600 points added to your account for a successful referral.

Jump into our Loyalty Program – every point counts towards savings and smiles!

Level Up Your Rewards: Explore Our VIP Tiers!

Bronze: Your foundation in oral care, plus earn 200 points upon joining!

Silver: Level up for an even brighter smile! Enjoy 10% off and a point-earning boost of 2 eCoins for every £1 spent.

Gold: For committed members seeking premium benefits - enjoy 20% off and an additional eCoin for every £1 spent.

Platinum: The pinnacle of smile care excellence! Enjoy an exclusive 40% off, and supercharge your points with a boost of 4 eCoins for every £1 spent.

Join the ranks and let your smile shine!